For e-commerce retailers, that means carefully selecting your preferred carriers and possibly even offering a range of shipping and delivery options, so you cater to as many customers’ wishes as possible. Manage expectations by communicating clearly about shipping delays. … The tracking process is one of the most engaging steps of the e-commerce logistics. Considering the importance of returns for UK shoppers, many are worried that it will be too much hassle to return an item that has been shipped internationally. While the focus of these statistics is on mobile ecommerce, it’s important to understand the vast majority of consumer journeys these days involve multiple channels. That’s one of the key questions that Sendcloud wanted to answer through our recent statistical market research. This is extremely high. It's already amongst the most important considerations for online retailers and businesses of all types. The post-pandemic hit to physical retail will be felt far into the future. To start, going global doesn’t necessarily require a … We surveyed over 8,000 consumers across Europe, including more than 1,000 in the UK alone. … Along with Germany and France, the United Kingdom is one of the primary drivers of the European economy and has historically played a central role in the European Union. Consumers in the UK are far more likely to ‘buy local’ than shoppers in other European countries. A WorldPay report projects that mobile ecommerce spending will overtake desktop ecommerce spending as soon as 2023. The statistics about ecommerce shopping behaviors are incredibly revealing: 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. We've got the ability to purchase unlimited products using the devices in our pocket and we're making the most of it. How can you ensure that your online retail business is fully prepared to tap into the booming UK market? 61% said they’ll ditch the cart if delivery costs are too high for their liking. So, they have clear expectations of what constitutes an acceptable returns policy, and what does not. Monitor the impact on your business. The environment is a growing concern for many retailers and consumers today. Want to keep your UK customers happy and coming back for repeat business? Over two-thirds of UK consumers surveyed said that they experienced shipping delays since the beginning of the coronavirus pandemic. Ecommerce in The United Kingdom. UK shoppers usually enjoy cheaper shipping options when ordering from a UK-based retailer. Delight your UK customers by catering to their wishes and putting their fears aside. Amazon is the leading online retailer with a net revenue of $232.88 billion in 2018. We delve into the latest ecommerce statistics. Use less packaging materials for your shipments. However, the trend suggests that consumers are becoming increasingly mindful of the carbon footprint of their online shopping. Our research shows that UK customers are concerned about how their online shopping might impact the environment. Delight your UK customers by catering to their wishes and putting their fears aside. The headline numbers are pretty dramatic. Ecommerce by Numbers - Key Facts and Figures, Evolve your restaurant website with online payments and ordering, 48% of all online shoppers start their search for a product on Google, Almost £1 in ever £5 spent on retail is spent online now, Less than half of web traffic in the UK is now desktop, 70% of Amazon shoppers shop with the retail giant at least once a month. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. Our research of UK consumers reveals some of the main culprits: Industry tips: Design your checkout process with your UK customers’ preferences in mind: A transparent, inviting checkout experience builds trust. This reveals exactly what UK customers expect to happen, from the moment they click ‘Add to cart’. Be transparent about import costs. If you’re an international retailer trying to get ahead in the UK market, you’ve got some catching up to do. Want to find out more insights from our extensive market research? As any online retailer knows: there’s no such thing as ‘free shipping’. Here’s what our research reveals: Insider tips: Our research shows that UK customers are concerned about how their online shopping might impact the environment. It's a reasonable assumption looking at recent history, that the shift will continue towards online spend (particularly on mobile devices) and that highlights a phenomenal opportunity for businesses selling online into 2020 and well beyond. It’s estimated that eCommerce sales will reach $4.5 trillion by 2021.. Understanding eCommerce markets, demographics, and behaviour is essential to your growing business.That’s why we’ve put together a list of eCommerce marketing statistics in 2020 to be ready for…. Ensure that your packaging is 100% recyclable. Here are what we consider the most important ecommerce statistics relating to the UK in 2019: It's a battle between Amazon and Google for the starting point of online purchases. Nearly half (44%) prefer to drop off a parcel at a carrier’s service point, while about one-third (30%) prefer the carrier to pick it up from them at home or at work. KEY STAT:UK retail ecommerce sales will account for 27.5% of total retail sales this year, and that proportion will approach one-third by 2024. Here’s what’s in the full report 2files That's why we’ve gathered the top 45 ecommerce statistics that you need to know. The UK went from 20% ecommerce penetration to over 30% in two months, and the USA from 17% to 22%. (Jeff Bezos in a letter to … In the UK, 77% of consumers say that they have bought more products online since the beginning of the pandemic. The problems encountered most often by EU India is … Since consumers are almost sure to check their tracking notifications, you’re virtually guaranteed an audience for your sales messaging. The UK is the leading ecommerce market in Europe with $141.93 billion in ecommerce sales, followed by Germany ($81.85 billion) and France ($69.43 billion). 1. The majority of UK customers want to read it before making their purchase. Whether you’re an international or UK-based online retailer, doing business in the UK provides plenty of opportunities to grow your business. Your website will never be the same again. A full 25% of UK shoppers say they’ll abandon a cart if their preferred courier is not listed among the shipping options (compared to 21% in the rest of Europe). The top 5 most popular UK online retailers (non-grocery) are: Amazon (estimated 362 million monthly visits) Domestic Shoppers Look Beyond Their Borders. The main point of tracking notifications should still be to offer good service and inform your customers. National Statistics E-commerce in the UK and the European Union Compares the use of e-commerce in the UK by both businesses and consumers to other European countries. What stands out above all is the competitive advantage of offering positive, customer-centric user experiences for UK consumers. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). 65 % of e-buyers reported having no problem when purchasing online More than six e-buyers out of ten reported that they did not encounter any problem when buying or or-dering goods or services in the 12 months prior to the survey. The ecommerce surge Both the UK and (today) the USA have given official statistics on how ecommerce and retail have changed during lockdown. Even though UK consumers are more patient at the moment, do everything you can to ensure they will still receive their orders on time. This number is expected to steadily increase in the years ahead, reaching nearly one-third of all retail sales by 2024. Fascinating E-Commerce Statistics. Industries. inside the country. Want the quick version? To help you provide the best-possible shipping experience for your UK customers, we’re breaking down the top findings of our extensive market research into this quick overview. This satisfies customer expectations and almost always increases sales, so it’s a win-win. To succeed in this thriving market, online retailers must take these expectations into account. © 2020 Sendcloud | Terms and conditions | Privacy & GDPR Policy | GDPR Terms of Processing | Chamber of Commerce: 66572959 | VAT number: NL856613897B01. E-commerce statistics 2020 – The UK is the world’s third-largest e-commerce market, with nearly £200 billion in sales in 2019. Don’t bury it under your terms and conditions or other legalese. But just how big is online retail in the UK in 2019 and what facts and figures do online business owners like you need to be aware of? Analysts have noted that e-commerce now accounts for more than one quarter of all retail sales inside the country. Although online shopping is extremely popular throughout the world now, no other country in Europe has embraced online shopping more fully than the UK. Consider offering free shipping to customers who reach a certain value threshold. Your customers are likely to show their understanding, but part of good service is to be transparent about delays from the outset. Always make your returns policy clearly accessible on your site. It's largely a picture of growth since November 2006 with seasonal ups and downs along the way. Why is cart abandonment at an all-time high? Depending on the type and value of merchandise you are sending, you can predict the import costs and let your customers know them in advance. In 2019, that share stood at just 21.8%. The long-term consequences of this decision, as it pertains to ecommerce and beyond, remain to be seen. With such a high level of online shopping experience, UK consumers have great expectations when it comes to delivery speed, user experience and smooth returns procedures. So, what can you do as a retailer to put your customers’ minds at ease? On average, UK shoppers expect that if they place an order before 4:43 PM that it will be delivered to them the next day. The insights we discovered help retailers like you to finely tune your business’s shipping strategy so that you cater more effectively to your UK customers’ wishes and expectations. How can you ensure that your online retail business is fully prepared to tap into the booming UK market? Speak to an expert +44 161 399 7467+1 949 281 1066. You can download the full e-commerce statistics research here, for free…. The compilation of statistics below is listed in an easy-to-digest format and is a mix of our own proprietary data, survey results, original research, as well as stats found online. Up until this time, the survey covered just businesses employing 10 or more people. So, how can you do right by these changes in consumer behaviour right now? Most UK carriers offer next-day and 48-hour delivery services at competitive prices, knowing that express delivery is now the norm here. We surveyed over 8,000 consumers across Europe, including more than 1,000 in the UK alone. Want to find out more insights from our extensive market research? The United Kingdom is one of the leading countries in the western world. Communicate shipping and delivery information clearly from the outset. The total average eCommerce spend per customer, over the course of the year is estimated to be £1,600 in the UK … Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. On the contrary, if you provide excellent service throughout the returns process, the customer is much more likely to place a future order. It is expected that 18% of all UK retail purchases will occur online this year . This means that longer-term comparisons over time can only be made for businesses with 10 employees or more. With online sales equating to 19.6% of overall shopping in the UK in February 2020, according to the Office for National Statistics, eCommerce is now understandably a key part of many companies’ sales strategies. Sometimes it’s tough to follow through. The results of the survey provide comprehensive statistics in relation to businesses and their adoption of new technology and e-commerce. Assure your UK customers that their merchandise will be shipped along with all the relevant customs clearance documentation. The United Kingdom has the third largest ecommerce market in the world and the largest in Europe. Offer personalised tracking notifications that specifically retarget your customers with additional sales messaging. November of each year typically demonstrates a higher Internet sales contribution to overall retail sales, which we can assume is down to Christmas shopping. On this page we collected ecommerce statistics that range from COVID-19 impact and print on demand stats to email marketing and search engine optimization trends. Retail; Non-Store Retail; E-Commerce; Publication dates. M-commerce isn't "the next big thing." E-commerce statistics confirm the explosive pace at which this industry has developed as worldwide B2C e-commerce sales amounted to more than 1.2 trillion US dollars in 2013. This has led many retailers to start using tracking messages as an opportunity for offering sales messaging too. 41% said long delivery times are grounds for cart abandonment. Analysts have noted that e-commerce now accounts for more than one quarter of all retail sales inside the country. It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. Even as other industries have been impacted by a downturn in sales since the beginning of the COVID-19 pandemic, online retail continues to grow, especially in major e-commerce markets like the UK. We shop online for anything from holidays to jackets, nappies to mobile phones and seemingly everything in between. The IMRG-Cap Gemini Index is only available for members who include the largest UK E-commerce and multichannel brands. And this means that UK shoppers are well accustomed to receiving (and returning) merchandise bought online. This significant increase will see ecommerce account for more than 30% of total retail sales in the UK for the first time. Online shopping vs. in-store shopping statistics indicate that the inclination to window-shop is much higher in the case of online shoppers than it is for brick-and-mortar store shoppers. Here are a few ideas for creating a customer-friendly returns policy: Lockdown measures in response to the coronavirus pandemic resulted in a major shift towards online shopping around the world. Our research found some interesting facts about how UK consumers view return shipping: Insider tips: Want to keep your UK customers happy and coming back for repeat business? Brand the tracking experience and excite customers while they wait. Summary The average CPA in all segments of all ecommerce markets increased by 6.11% to 7.19% in October 2020 compared to October 2019. While 45% of UK consumers happily ordered from international companies before the coronavirus outbreak, that number has now sunk to only 32%. This number is expected to steadily increase in the years ahead, reaching nearly one-third of all retail sales by 2024. Rely on our Market Intelligence platform to get the latest trends on the E-Commerce Industry and anticipate the future of the sector. What’s more, most UK shoppers view the returns procedure as a fundamental part of the online shopping experience. So, what can you do as a retailer to put your customers’ minds at ease? UK retail ecommerce sales will account for 27.5% of total retail sales this year, and sales are expected to far exceed £200 million. That means that, on average, they expect low shipping costs on low-cost purchases (below £15), but are willing to pay more to ship higher-value orders (above £150). Is it time for online retailers to start offering environmentally friendly shipping options? Here you can create a free Sendcloud account and start optimising your shipping process immediately! That’s one of the key questions that Sendcloud wanted to answer through our recent statistical market research. And that’s step one to preventing cart abandonment. Customer Support. That's an undersell. Waste is currently a bigger concern for most online shoppers than carbon emissions. A majority (56%) believe that it’s the retailer’s responsibility to arrange and pay for return shipping. Offer popular, convenient return methods, such as drop-off or pick-up, and make it easy for your customers to access a return shipping label through your site. There Were 1.8 Billion Global Digital Buyers in 2018 (Statista) As of writing, there … UK shoppers are slightly more loyal to their preferred couriers than shoppers in other European countries. General eCommerce Marketing Statistics Since most UK shoppers will view notifications on their phones, ensure that your message is tailored to mobile viewing. According to figures from Statcounter, mobile traffic now (as of July 2019) accounts for 41.66% of all UK web traffic, with tablet traffic accounting for a further 10.36%. 3. Get Reports. Industry tips: Based on our findings, here’s what you can do to meet your UK customers’ shipping expectations. This article focuses on the electronic commerce statistics in the European Union (EU) and is based on the results of the 2019 survey on 'ICT usage and e-commerce in enterprises'. If you want to dive deeper into the statistics (which we highly recommend), please also make sure to download the full report. Here’s part of what our research revealed: But watch out: nearly one-third (29%) of UK shoppers say they are unwilling to pay any shipping costs on orders of £150 or more. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. If you’re not too keen on offering free shipping, you’re probably wondering how much UK customers are willing to pay for shipping these days. UK shoppers have reported a major shift towards local retailers since the beginning of the crisis. Just be careful not to overdo it. Supporting local business (even online) is a trendy topic among UK shoppers at the moment, so this message is likely to appeal to them. Ebay comes in third with 7.64% while social media pulls 6% of online shoppers in as a starting point for shopping. Create a customised, scalable and flawless shipping workflow. > E-Commerce Industry 2020 - United Kingdom Market Research & Statistics; E-Commerce Industry 2020 - United Kingdom Market Research & Statistics. E-commerce refers here to the trading of goods or services over computer networks such as the internet by methods specifically designed for the purpose of receiving or placing orders. E-commerce statistics: the UK is an e-commerce powerhouse Although online shopping is extremely popular throughout the world now, no other country in Europe has embraced online shopping more fully than the UK. By 2040, it is thought 95% of purchases will be facilitated by eCommerce . 2. You’ll find insights on the following four steps of the customer journey: We’ll also show you the most important insights that our research uncovered on these industry-wide trending topics: Few words can strike fear into an online retailer’s heart as quickly as ‘cart abandonment’. More than half of UK shoppers (57%) say they agree that online shopping poses risks for the environment. This is a great incentive to get them to add more items to the cart, which most of them will do. (Statista) Amazon has over 100 million Amazon Prime members. E-commerce is expected to become a $4 trillion industry in 2020; There will be 2.05 billion online shoppers in 2020; There are 9.6 million websites that use e-commerce technologies; M-commerce should generate approximately $3.56 billion in 2021; Annual online sales in the United States amount to $340 billion; UK digital shoppers are the biggest spenders; … Yet, increasingly, retailers are discovering that offering free shipping on orders that exceed a certain price can actually boost sales. This means desktop now makes up less than half of web traffic, highlighting how imperative it is for e-commerce websites to be responsive and quick on all devices. Enable customers to organise return shipping entirely through your site instead of leaving it fully up to them or referring them to third-party shipping companies. The E-commerce Survey measures the use of information and communication technology (ICT) and the value of electronic sales (e-commerce) made by UK businesses. Avoid unpleasant surprises during checkout, especially hidden shipping costs. Speedy delivery is the norm in the UK, where many major online retailers now offer next-day and even same-day delivery. Here are some tips: Our recent market research reveals many insights into the direction UK e-commerce will take in the months and years ahead. The tracking process is one of the most engaging steps of the. Analysts have noted that e-commerce now accounts for, more than one quarter of all retail sales. Ecommerce statistics: Amazon. They’ve browsed off without completing the order. More than half of UK shoppers check the returns policy before placing an order. Use a high-speed delivery service who can offer the next-day turnaround times your UK customers expect. Opposite direction right now results of the it pertains to ecommerce and beyond, remain to be transparent about from... Quickly on the rise here, who already have an advantage over international businesses like yours between... 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